At BMO Financial Group, the digital analytics team was reorganized and given a mandate that spans the entire organization. They became responsible for over 12 million customers and 46,000+ employees and were given no additional resources.
Then, the coronavirus pandemic hit.
Emarketer was pleased to moderate a Tech-Talk Webinar featuring Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel. They discussed the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.
Watch this webinar and learn how to:
Senior Manager of Digital Analytics, Bank of Montreal