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Digital Experience Score (DXS)

The world’s first validated metric for scoring digital CX

The Digital Experience Score (DXS) automatically analyzes every online experience to identify the most urgent issues impacting conversion and engagement.

Score Every Digital Customer Experience Between 0-10

Decibel is the only analytics software in the world that can automatically score every online user experience to identify and prioritize the most urgent experience issues impacting conversion and engagement. Founded in data science and powered by AI, this intelligence is represented by an overall experience score, as well as across 5 key pillars of experience.

Technical score
Indicates the number of technical issues affecting visitors’ experience like slow page loads or JavaScript errors.
Form score
Calculated a rating for the ease and usability of each form on your website or app.
Navigation score
Calculates how easy it is to move around your website or app and access the required information.
Frustation score
Calculated by observing online behaviors for signs of struggle, such as multi-clicking and erratic scrolling.
Engagement score
A measurement of how visitors focused on and interacted with displayed content.

Score Every Digital Customer Experience Between 0-10

Decibel is the only analytics software in the world that can automatically score every online user experience to identify and prioritize the most urgent experience issues impacting conversion and engagement. Founded in data science and powered by AI, this intelligence is represented by an overall experience score, as well as across 5 key pillars of experience.

Technical score
Indicates the number of technical issues affecting visitors’ experience like slow page loads or JavaScript errors.
Form score
Calculated a rating for the ease and usability of each form on your website or app.
Navigation score
Calculates how easy it is to move around your website or app and access the required information.
Frustation score
Calculated by observing online behaviors for signs of struggle, such as multi-clicking and erratic scrolling.
Engagement score
A measurement of how visitors focused on and interacted with displayed content.

Objective CX Score Based on AI

Unlike traditional metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), DXS uses AI to deeply analyze every user journey with a variety of modern techniques to uncover unbiased insights into online performance, providing digital teams with the insights they need to optimize the customer experience.

Objective CX Score Based on AI

Unlike traditional metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), DXS uses AI to deeply analyze every user journey with a variety of modern techniques to uncover unbiased insights into online performance, providing digital teams with the insights they need to optimize the customer experience.

Science Driving DXS

Since 2014, the data science team at Decibel has been analyzing unique experience data, identifying behaviors and mapping experiences to uncover visitors’ state of mind including frustration, engagement, and confusion. We tirelessly train, retrain and refine our machine learning models to accurately distill these behaviors in the most challenging and confusing situations.

Science Driving DXS

Since 2014, the data science team at Decibel has been analyzing unique experience data, identifying behaviors and mapping experiences to uncover visitors’ state of mind including frustration, engagement, and confusion. We tirelessly train, retrain and refine our machine learning models to accurately distill these behaviors in the most challenging and confusing situations.

Most Advanced Scoring Algorithms

Today, our world class algorithms analyze over 150 metrics, across 60 behaviors, that roll up to our 6 core experience metrics. Having pioneered this approach in the digital experience optimization market, Decibel now hosts the richest set of enhanced experience data in the world, resulting in the highest possible accuracy for machine learning models.

Most Advanced Scoring Algorithms

Today, our world class algorithms analyze over 150 metrics, across 60 behaviors, that roll up to our 6 core experience metrics. Having pioneered this approach in the digital experience optimization market, Decibel now hosts the richest set of enhanced experience data in the world, resulting in the highest possible accuracy for machine learning models.

DXS Validation Studies

Decibel conducts independent validation studies with top research teams to correlate the impact of DXS and the achievement of key KPI goals such as conversion and revenue. The results are stunning.

Improving average DXS by 1 would increase the conversion probability by 43%, potentially driving $50M in annual revenue.

Improving average DXS by 1, from 5 to 6, could result in over £20M in annual revenue.

Forrester total economic impact study

Enterprise organizations utilizing Decibel can expect the following results:

Read the complete study

$7.3M

ROI increase due to highly engaged online visits

$900K

Profit increase at the end of year 3

X2

Conversion rate increase in year 1

+20,000

Hours saved per year due to end user efficiencies

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your ROI would be?

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your ROI would be?

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Ready to discover your Digital Experience Score?

Request a demo to speak to a Decibel expert and see DXS® on your website or app today.

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