Industry snapshot: above average engagement, high frustration
While the tourism and travel industry generated $9.25 trillion in 2019, a turbulent 2020 has experts predicting a 17% drop in the aftermath of COVID-19. Prior to these new travel obstacles, top online booking brands Expedia and Booking Holdings hit record numbers, demonstrating the growing value in digital experiences in this space. An experience-first mindset online may be what’s needed for travel companies to aid recovery from 2020’s difficulties.