Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

An icon for Customer Journeys
Customer Journeys

Get an end-to-end understanding of all user journeys

Visualize the exact paths & understand visitor experiences at each step of the online journey.

Do you know the actual paths that your website and app visitors are following?

Common thinking around website behavior is that visitors follow familiar, known paths. However, when you look at the journeys visitors are actually taking, the reality is very different and outcomes can be complicated. Importantly, navigation behaviors can have a positive or negative impact on the customer’s experience, directly affecting conversion, engagement, and loyalty.

Sunburst visualizations for journey analysis

Decibel’s Journeys functionality uses sunburst visualizations to automatically show the paths that visitors take through your site or app. Journeys shows complex, large data sets in an easy-to digest-format, in order to quickly pinpoint bottlenecks or fastest path to conversion.

Drill down to watch session replays and find the exact experience issues causing friction along your most important paths.

 

Sunburst visualizations for journey analysis

Decibel’s Journeys functionality uses sunburst visualizations to automatically show the paths that visitors take through your site or app. Journeys shows complex, large data sets in an easy-to digest-format, in order to quickly pinpoint bottlenecks or fastest path to conversion.

Drill down to watch session replays and find the exact experience issues causing friction along your most important paths.

Customize insights that matter to you

Assess how factors affect visitor navigation, like comparing journeys for specific personas or segments​, choosing whether to view sessions by URL or page groups, and viewing journeys across any time period.

Select the starting or ending point of the Journeys visualization to analyze all routes taken to or from a specific landing page, the homepage, the shopping cart, and more.

Customize insights that matter to you

Assess how factors affect visitor navigation, like comparing journeys for specific personas or segments​, choosing whether to view sessions by URL or page groups, and viewing journeys across any time period.

Select the starting or ending point of the Journeys visualization to analyze all routes taken to or from a specific landing page, the homepage, the shopping cart, and more.

Pinpoint good and bad experiences with DXS

In addition to visualizing the flow of traffic across pages and page groups, Decibel also shows the Digital Experience Score (DXS) for each journey and each individual step of the journey.

Use this key metric to easily identify what paths generate the best or worst experience to prioritize areas for further investigation at-a-glance.

Pinpoint good and bad experiences with DXS

In addition to visualizing the flow of traffic across pages and page groups, Decibel also shows the Digital Experience Score (DXS) for each journey and each individual step of the journey.

Use this key metric to easily identify what paths generate the best or worst experience to prioritize areas for further investigation at-a-glance.

Funnels uncover blocks in paths to conversion

Funnels are the critical path of understanding the online customer experience.

Use Decibel to track the flow of visitors through defined paths on a website to quickly uncover where the strengths and barriers are to your conversion success, as well as improve site navigation, information architecture, and more.

Funnels uncover blocks in paths to conversion

Funnels are the critical path of understanding the online customer experience.

Use Decibel to track the flow of visitors through defined paths on a website to quickly uncover where the strengths and barriers are to your conversion success, as well as improve site navigation, information architecture, and more.