An icon for Segmentation
Segmentation

Focus only on the data
that matters most to you  

Take full control over your area and audience of interest.

Decibel has more experience data than any other web analytics platform,
but not  ALL the data is going to matter to you.

Maybe you are a mobile developer – and only care about mobile traffic. Or, perhaps you are a digital marketer who is hyper focused on a new marketing campaign. No problem. Decibel’s Define menu will let you set up and control the scope of what you wish to analyze. By enabling you to easily define and control your own data parameters, you only see the data most relevant for your analysis. 

Focus on visitor-specific subset of your data 

Each segment automatically generates a retrospective dashboard highlighting behavioral trends for the segment, enabling users to quickly identify which segments require prioritization.

Apply segments to any report within Decibel to target your analysis down to a specific group of users, then compare behavioural trends side-by-side with comparisons.

Focus on visitor-specific subset of your data 

Each segment automatically generates a retrospective dashboard highlighting behavioral trends for the segment, enabling users to quickly identify which segments require prioritization.

Apply segments to any report within Decibel to target your analysis down to a specific group of users, then compare behavioural trends side-by-side with comparisons.

Pull in segments from 3rd party tools 

Integrate segments from other data sources (including analytics, VoC, testing/personalization) to dive deeper into the behavioral analysis of key segments across your Martech stack.

For example, use behavioral heatmaps to understand why A/B test variants are performing differently to better inform testing practices. 

Pull in segments from 3rd party tools 

Integrate segments from other data sources (including analytics, VoC, testing/personalization) to dive deeper into the behavioral analysis of key segments across your Martech stack.

For example, use behavioral heatmaps to understand why A/B test variants are performing differently to better inform testing practices. 

Easily define your area of interest

Tell us the funnels your visitors are expected to follow towards a conversion goal to understand where and why they drop off. And, group your pages in a meaningful way to better understand how your visitors actually travel through your website.

Easily define your area of interest

Tell us the funnels your visitors are expected to follow towards a conversion goal to understand where and why they drop off. And, group your pages in a meaningful way to better understand how your visitors actually travel through your website.