Take full control over your area and audience of interest.
Decibel has more experience data than any other web analytics platform,
but not ALL the data is going to matter to you.
Maybe you are a mobile developer – and only care about mobile traffic. Or, perhaps you are a digital marketer who is hyper focused on a new marketing campaign. No problem. Decibel’s Define menu will let you set up and control the scope of what you wish to analyze. By enabling you to easily define and control your own data parameters, you only see the data most relevant for your analysis.
Each segment automatically generates a retrospective dashboard highlighting behavioral trends for the segment, enabling users to quickly identify which segments require prioritization.
Apply segments to any report within Decibel to target your analysis down to a specific group of users, then compare behavioural trends side-by-side with comparisons.
Each segment automatically generates a retrospective dashboard highlighting behavioral trends for the segment, enabling users to quickly identify which segments require prioritization.
Apply segments to any report within Decibel to target your analysis down to a specific group of users, then compare behavioural trends side-by-side with comparisons.
Integrate segments from other data sources (including analytics, VoC, testing/personalization) to dive deeper into the behavioral analysis of key segments across your Martech stack.
For example, use behavioral heatmaps to understand why A/B test variants are performing differently to better inform testing practices.
Integrate segments from other data sources (including analytics, VoC, testing/personalization) to dive deeper into the behavioral analysis of key segments across your Martech stack.
For example, use behavioral heatmaps to understand why A/B test variants are performing differently to better inform testing practices.
Tell us the funnels your visitors are expected to follow towards a conversion goal to understand where and why they drop off. And, group your pages in a meaningful way to better understand how your visitors actually travel through your website.
Tell us the funnels your visitors are expected to follow towards a conversion goal to understand where and why they drop off. And, group your pages in a meaningful way to better understand how your visitors actually travel through your website.
