Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

WEBINAR RECORDING

Why the Best Ideas Don’t Get Tested and What to do About It

“You know what our visitors would respond to?” This is often the preamble to a great idea thrown out in a meeting. Heads around the table nod vigorously. The meeting adjourns and the idea floats off into the ether. The chain of events that let business-changing ideas die are predictable and preventable. If it is your job to grow an online business, pay attention.

There’s a lot of data out there. That means a lot of ideas to be considered.

As the founder of Conversion Sciences, Brian Massey has evaluated thousands of ideas for websites. He’s seen innocuous ideas transform a business and big redesigns crater. The challenge is to find the right ideas and defend them from getting dismissed before their time. Learn:

  • How our brains evaluate design ideas
  • Why bad ideas get tested instead of good ones
  • How to manage the deluge of ideas
  • What to do with your craziest ideas

Your webinar host…

Brian Massey

Brian Massey

Founder, Conversion Sciences LLC