The emergence of Behavioral Design is changing the way leading digital brands drive measurable and dramatic growth.
If you’re focused on solving your shoppers’ functional needs, you’ve already lost. Your customers buy based on their emotional reactions, not rational needs.
Understanding the science of emotion will give you the keys to your customers’ deepest desires. You can use this knowledge to dramatically improve your website, profit, and customer happiness! In this session, customer experience pioneer Chris Goward shows you the latest techniques leading e-commerce retailers are using to win today.