Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this webinar, Scott will cover “The New Rules of Marketing Technology & Operations,” embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.

Scott will cover:

• Centralized martech that empowers decentralized marketing
• The rise of citizen developers and what it means for marketing
• Why marketing enablement is just as important as sales enablement
• Designing for change in your marketing organization