The hype around modern AI approaches has reached fever pitch, and for good reason. Its potential impact on the digital customer experience is huge. But firms are confused about what artificial intelligence is and how to adopt it to uncover critical data insights and drive a personalization strategy.

Join Decibel and guest speaker and Forrester Principal Analyst James McCormick as they:

• Define AI for personalization: What is it? How has the deluge of modern tech and data disrupted the space?
• Describe why firms are struggling: Do organizations have the right strategies and skills to grab this opportunity?
• Discuss what firms should do about it: What is the roadmap to modernizing personalization with data and AI?