The axiom “the more things change, the more they stay the same” holds true in normal times. But in a tumultuous year like 2020, have things stayed the same for businesses trying desperately to understand their customers?

Join this webinar with our guest speaker, Forrester principal analyst Brandon Purcell as he explains current trends in customer analytics, and highlights the methods companies are using to adapt to rapidly shifting customer behavior.

What you will learn:

• Key drivers and challenges in customer analytics
• Analytical methods and data demands
• Importance of digital and customer journey analytics
• Tactics in measuring Customer Lifetime Value (CLV)