WEBINAR RECORDING

Conversion Rate Optimization: How to Run Smarter A/B Tests, Faster

What changes should you make to your landing pages, email funnels and products to improve your conversion rates? There’s no crystal ball here, but conversion research can point you in the right direction.

Watch this webinar recording now with Shanelle Mullin, Experimentation & Analysis Lead at Shopify, and learn how to:

  • Conduct quantitative research (analytics analysis and heatmaps)
  • Conduct qualitative research (heuristic analysis, surveys, interviews, user testing and session replays)
  • Extract insights from that research and craft proper test hypotheses
  • Prioritize those hypotheses as objectively as possible

Your webinar host…

Shanelle Mullin

Shanelle Mullin

Experimentation & Analysis Lead
Shopify