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Validation Study Predicts Potential $4.2M Monthly Online Revenue Boost for River Island

How can you quantify user experiences to predict conversion and revenue? That’s the question retail giant River Island, teaming up with Decibel’s data scientists, set out to answer.

This validation study reveals how, after analyzing millions of sessions, the team established a statistical model by which River Island can effectively predict a 43% conversion increase, and a $4.2M boost in monthly revenue, if they improve their Digital Experience Score (DXS®) by one point.

Get your copy of the full study now to learn:

  • The methods used to correlated user experiences with conversions and revenue
  • The impact of different devices (i.e. desktop, tablet and mobile) on experience and the likelihood to convert
  • Recommendations for how to improve customer experiences and drive conversion

The Digital Experience Score (DXS®) and Online Revenue: a Love Story

Decibel’s Digital Experience Score (DXS®) crunches billions of datapoints around user experience to provide a score between 0 to 10 for every user. After using it to analyze millions of user sessions on River Island, Decibel’s data scientists and analysts predicted that an improvement of the DXS® by one would increase conversion probability by 43% on average, potentially driving an extra $4.2M in monthly revenue.