We asked 1,000+ consumers in the US & UK what frustrates & engages them most when shopping and browsing online. The results show it’s time for product, price, promotion, and placement to move over: customer experience has officially overtaken the 4Ps online.
A brand today could have the best product on the market, with competitive pricing and superior marketing tactics in place to promote it. However, if its digital experience is sub-par to the competition, it’ll lose business: 60% of consumers surveyed will go elsewhere if they can get same product from a website or app that offers a better experience.
This report reveals the aspects of websites and apps that most frustrate and engage consumers online. Get it now to ensure you stay ahead of the competition.