Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

Digital Experience & Conversion: Industry Benchmarks for 2021  |  VIEW REPORT

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Experience Analytics

Digital experience analytics to drive data-driven optimization

Utilize Decibel’s validated experience analytics proven to predict conversion & revenue.

Unparalleled experience data delivering an unbiased assessment of digital experience 

Immediately upon implementation, Decibel’s AI goes to work uncovering problematic behaviors and experience issues across your websites and apps and quantifies those experiences so you can prioritize your optimization efforts.

Unique behavioral metrics

Decibel’s technology measures everything that happens when people use websites and apps. We capture and process every moment of interaction to deliver experience metrics, like mouse velocity, movement, focus, attention, and more.

Our AI then parses this data to surface insights into user behavior – computing, for instance, how page length affects user engagement or how the pixel distance a mouse travels relates to user frustration.

Unique behavioral metrics

Decibel’s technology measures everything that happens when people use websites and apps. We capture and process every moment of interaction to deliver experience metrics, like mouse velocity, movement, focus, attention, and more.

Our AI then parses this data to surface insights into user behavior – computing, for instance, how page length affects user engagement or how the pixel distance a mouse travels relates to user frustration.

The Digital Experience Score (DXS®)

All detected behaviors feed into the Digital Experience Score (DXS), the first universal metric that measures customer experience at scale. Founded in Data Science and powered by AI, DXS delivers an objective score (from 0-10) of every customer experience across websites and apps.

DXS can be used as a strategic reporting metric or as a diagnostic tool to pinpoint and prioritize the most urgent CX issues across your digital properties.

The Digital Experience Score (DXS®)

All detected behaviors feed into the Digital Experience Score (DXS), the first universal metric that measures customer experience at scale. Founded in Data Science and powered by AI, DXS delivers an objective score (from 0-10) of every customer experience across websites and apps.

DXS can be used as a strategic reporting metric or as a diagnostic tool to pinpoint and prioritize the most urgent CX issues across your digital properties.

5 pillars of digital experience

DXS rests on key five pillars of digital experience (Navigation, Engagement, Frustration, Technical, and Form Experience) that provide full visibility into improvement opportunities across your website or apps.

Teams can now focus on improving relevant experience pillar scores by segmenting their audience and drilling down to specific pain points flagged for improvement.

5 pillars of digital experience

DXS rests on key five pillars of digital experience (Navigation, Engagement, Frustration, Technical, and Form Experience) that provide full visibility into improvement opportunities across your website or apps.

Teams can now focus on improving relevant experience pillar scores by segmenting their audience and drilling down to specific pain points flagged for improvement.