Industry snapshot: average frustration, low engagement
There’s no surprise a highly innovative global information technology (IT) industry is projected to hit $5.2 trillion this year with 3.7% growth. As consumers and businesses grow more reliant on tech, the ways in which they browse, shop, and access these offerings transitions to an ever-more digital-first buyer’s journey with limited human interaction. With this paradigm shift, it’s on tech businesses to deliver seamless digital experiences to every user – or they could be left in the dust.