Industry snapshot: low frustration, low engagement
Retail is alive and well, but not in the traditional sense. In-store retail sales are projected to stay stagnant with no growth into 2023. Meanwhile, ecommerce grew rapidly at 18.3% just last year and has been projected to double by 2023. With COVID-19 placing a heightened focus on digital retail amid global lockdowns, delivering seamless website and app experiences has become the be-all and end-all for enterprise retailers. So, with this paradigm shift in how shoppers do the majority of their shopping, what should online retailers pay attention to as we move into 2021?