Why Perwyn Invested in Decibel: Interview with Partner Ravi Sharma
Following Decibel’s recent $40m Series B, we caught up with Decibel’s investors to hear their thoughts on the company, the market, and what’s in store over the next few years.
In this interview, we speak to Ravi Sharma, Partner at Perwyn. Perwyn is a family funded private equity house based in London with a focus on investing in high growth businesses in the UK and Western Europe.
Tell us a bit about your firm & your general investment strategy and approach
My name’s Ravi Sharma and I’m a partner at Perwyn, a family-funded private equity house with a big focus on technology. We were set up 7 years ago with a view of creating an entrepreneurial investment house with a flexible strategy in terms of investing, and we’ve gone from strength to strength over that period.
The benefits of our evergreen approach mean we are 100% focused on existing and prospective investments – and not fundraising like other investment houses. Our approach is tailored investment by investment, which comes back to our flexible strategy – but is underpinned by a strong commitment to collaboration with entrepreneurs.
How did you first hear about Decibel?
We were introduced to Decibel by a long-standing contact of Perwyn. We had an initial meeting with Decibel CEO Ben Harris, and both myself and my colleagues were completely blown away by the technology Decibel’s created. And a period of time later – here we are as investors!
What makes Decibel such an attractive proposition for investors?
I think there’s a few things at play here. Firstly, Decibel’s technology is extremely impressive and isn’t something that can be replicated very easily. We spent a lot of time doing due diligence on the market and there are very few companies globally that have anything close to what Decibel has built. And importantly, the technology adds significant value to those who use it.
Decibel’s portfolio of customers consists of some seriously high-profile, global household names. If you look at some of the case studies in terms of ROI, it’s pretty clear that Decibel is making a huge difference to its customers.
Finally, the growth the business has seen has been exceptional – it’s very much a state-of-the-art product and we are very excited to be coming on the journey with Ben and the Decibel team.
What makes Decibel’s market so exciting?
The market landscape has huge potential. A significant number of companies are not actively using technology like Decibel’s, which is really quite incredible when you think how advanced the market is in 2020. There are so many companies out there focused on improving online conversion, and they could experience an immediate improvement by utilizing Decibel.
Without a doubt, the market is growing significantly. The necessity to be online has become an even bigger focus for businesses following Covid-19 – and the winners are those who are able to adapt and be one step ahead of the market, which Decibel enables teams to do.
Where do you see the company going?
Under the stewardship of Ben, we definitely see the business continuing to advance its product suite, grow its high-profile customer-base, and expand exponentially over the next few years.
There are many items in the product roadmap which will push Decibel to the forefront of the market – investment into AI to reduce the time to generate insight, and the ability to automatically optimize experiences on client websites will be very important – and we are hugely looking forward to the next 2-3 years.