5 Mobile Landing Page Designs You Need to Copy
First impressions matter.
Whether you’re trying to grow brand awareness or boost lead generation tactics, your mobile landing page experience plays a major role in whether you capture conversions or lose prospective customers to competitors. After all, 38% of people will stop interacting with your website if it’s unattractive and 88% are less likely to return after a negative experience.
Your mobile landing page needs to hit all the right notes if you expect to capture potential user’s attention. To help you get started, let’s review the best practices to create a compelling landing page and the examples that you’ll want to replicate across your own mobile landing pages.
What is a Mobile Landing Page?
There are now over 275 million smartphone users in the United States alone. And in the world of commerce, mobile devices become the go-to option for many users looking to connect with brands, navigate products, and make purchases. In fact, 51% of people use their cellphone to research a brand before making a purchase decision.
A mobile landing page appears when users click on an online ad or a search result from their smartphone. Typically, mobile pages only have a single call to action and a minimalistic aesthetic, meant to quickly direct your user to the next action.
Mobile Landing Page vs. Mobile Responsive
Responsive design refers to building your website to respond and adjust to a user’s screen size. A common misconception is that all you need to do is create a mobile responsive website to attract smartphone users. However, the responsive elements — website flow, content, navigation, etc.— on your website are still designed for a desktop experience. Mobile landing pages are different from their desktop counterparts and require additional optimizations and considerations.
As modern consumers develop a “need it now” mentality, a responsive website no longer delivers what users are looking for. Your mobile landing pages need to be specifically designed for mobile users to ensure each individual has an exceptional experience that leads to conversion. To achieve this, you’ll need to develop a mobile customer journey and optimize your landing pages for all devices and access points.
The Anatomy of a Mobile Landing Page for the Best User Experience
Before diving into mobile landing page examples, it’s essential to understand what exactly makes a successful and engaging user experience on a smartphone. Here are a few best practices to keep in mind:
- Short and sweet copywriting: Less is more when it comes to your landing page — make sure you’re using short sentences, bullet points, and a strong value proposition.
- Content above the fold: Users have a short attention span, and your most important content needs to connect with people the instant they arrive to your website.
- Simple and impactful design: While impactful graphics and videos are important, you don’t want to overwhelm your users with a complicated design that detracts from your message.
- Sticky bars: Using sticky bars for your navigation bar, header, or footer helps your users keep your call to action top-of-mind as they scroll through your page.
- Quick load speeds: To avoid high bounce rates, your landing page needs to be lightning-fast with optimized images, code, and more.
- Mobile-optimized pop-ups: You can create effective pop-ups to drive lead generation efforts by creating a short form that captures your user’s data for a newsletter, consultation, and more.
- Single column layouts: A simple layout ensures your users can easily scroll through your content without it feeling too cumbersome.
Overall, the best landing pages capture attention and drive action for your brand to earn more conversions. When developing your landing page, you’ll also need to consider your audience’s pain points so you can deliver a seamless digital experience that targets their needs.
5 Mobile Landing Pages You’ll Want to Copy
Modern consumers are using their cellphones to search and engage with brands every day. With the average person spending at least two hours and 55 minutes on their smartphone daily, your brand must attract the right kind of users to your website to grow your business and take advantage of the potential search traffic.
How can you capitalize on the growing mobile usage? Develop impactful and engaging mobile landing pages that deliver a clear user experience. Let’s take a look at a few examples to help you get started.
1. Mahabis Slippers
The mobile landing page from Mahabis Slippers is visually striking and captures your attention immediately. While user experience experts typically advise against developing an image slider, Mahabis Slippers presents engaging imagery that makes you learn more about the brand before scrolling on.
The landing page is successful because you immediately understand its product line. Instead of relying on clunky copywriting, Mahabis Slippers focuses on bold imagery and lets their products do the talking. Additionally, the company provides a bold call to action above the fold and a hamburger navigation menu for users to explore the website more on their own terms.
- Showcase your products or services with bold imagery that tells a story to establish a relationship with your website users.
- Provide a navigation structure that easily allows your customers to explore your website without being too pushy.
- Keep your call to action above the fold to drive more action.
Fronks is an organic nut milk company that provides delivery services. As one of the most minimalistic mobile landing pages, Fronks provides an easy user experience that guides you to the next step. For starters, the company clearly identifies the company’s product offers and lists the specific geographic regions they serve.
The company also highlights its three nut milk products with aesthetically pleasing imagery and provides a clickable link for the user to discover more information about each one. While the landing page is simple, the user experience is extremely straightforward and provides a clear path for users to make a purchase.
- Develop a clear value proposition that identifies the solution your products provide customers.
- Provide a simple way for users to discover more information about your brand through clickable links.
- Design your landing page with minimalism in mind to not overwhelm your users and detract from your main message.
Promo is not a novice when it comes to converting mobile customers. Their platform provides users the ability to quickly develop custom videos for social media posts, so it makes sense that their landing page highlights video marketing.
The brand’s landing page is successful because it identifies itself as the “#1 Marketing Video Maker” and highlights the number of customers who have used their services. By utilizing social proof to their advantage, Promo can establish credibility and trustworthiness with users the second they land on the page. Additionally, the brand’s primary call to action offers a free demo, which is a great way to drive demand and nurture prospects into your lead funnel.
- Highlight your brand and services in a unique media format that is relevant to your offerings.
- Showcase social proof and statistics to build rapport with users so they feel comfortable moving forward.
- Use engaging buzzwords like “free” in your call to action to drive conversions.
PayPal does a great job of providing a completely different experience for desktop and mobile users. While still minimalist, PayPal designed its desktop version for users to search through the website and learn more. However, the mobile user experience is simple and drives immediate action.
While existing customers still have the option to log in, the focus is centered on two buttons that ask the user to self-select whether they want to use PayPal for personal or business. By using these buttons, the user doesn’t have to waste their time scrolling through irrelevant information. Once the user chooses their path, PayPal delivers more personalized information to help them quickly complete tasks.
- Provide a direct path for users to identify themselves and take the next relevant steps.
- Avoid using complicated language or complex development that distracts users from the purpose of your landing page.
- Utilize customer paths to provide more targeted content and experiences.
While many people recognize Casper for its quality mattresses, the company also utilizes optimized landing pages to boost conversion rates. Their mobile landing page is relevant for the holiday season — providing seasonally focused imagery, copy, and a 10% off deal — to drive urgent action from those trying to capitalize on a deal.
Casper also provides a non-invasive pop-up box for users to subscribe to their mailing list with a simple form that only requests for an email address. Casper also provides a chatbot feature so users can quickly connect with customer service instead of trying to search the website for answers.
- Personalize your website with timely content that speaks to an urgent incentive or action.
- Use optimized pop-up boxes to capture the user’s information to nurture future interactions.
- Provide quick access to customer service through chatbots or click-to-call features.
Optimize User Experiences to Boost Conversions
If you want to engage and convert smartphone users, developing unique mobile landing pages will help you establish an exceptional user experience for everyone who interacts with your brand. When developing unique landing pages, you’ll need to develop simple design, copy, and conversion points to keep users from bouncing off your website.
Ready to boost your bottom line? Take advantage of Decibel’s Ultimate Guide to Optimizing Digital Experiences for Enterprise to get started.